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Let’s be honest—social media can feel like a full-time job. And running a business? That’s already a full-time job. Somewhere along the way, I realized I didn’t want my life to revolve around likes, comments, and constant notifications. I’m learning to build my business in a way that supports my goals without being online all day, every day.
Why I Wanted a Change
When I first started, I thought I had to be everywhere. Instagram stories, Facebook lives, Reels, TikToks, tweets—if it existed, I felt pressure to post on it. I kept hearing that consistency was key, but the reality? I was exhausted. My creativity dried up, and I wasn’t enjoying the process anymore.
That’s when I realized something needed to shift. I didn’t start this business to burn myself out. I wanted freedom, not a digital leash.
Focusing on What Works
Instead of trying to keep up with every new feature on every app, I started narrowing my focus. Now, I stick to a few tools that actually bring results. For me, that looks like a website I can update regularly, an email list where I speak directly to my people, and a blog that drives long-term traffic.
When I do use social media, I’m more intentional. I don’t post daily—I post when I have something to say. And guess what? That’s okay.
Setting Boundaries With Social
I still show up, just not constantly. I batch content in advance, schedule posts when I can, and give myself permission to log off. My phone is no longer the boss of me.
Notifications don’t run my day. Instead, I check in when I have the time and space. That alone has helped me feel more grounded—and honestly, more productive.
Building Real Connections
One of the biggest lessons I’ve learned is that real connection matters more than reach. I’d rather have 10 meaningful conversations than 100 likes with no follow-up. When someone takes the time to comment or send a message, I respond. I build relationships. Because at the end of the day, relationships build trust—and trust builds a business.
Going Beyond the Screen
There are also so many ways to grow your business offline. Word-of-mouth referrals, local events, print materials, collaborations with other small businesses—these may not be flashy, but they’re effective. And they give you a chance to engage in the real world, which can be refreshing.
Final Thoughts
Finding balance in the digital age isn’t always easy, but it’s absolutely possible. You can grow something beautiful without being glued to your phone. You can create real impact without chasing the algorithm.
I’m still figuring it out as I go, but one thing is clear: burnout doesn’t have to be part of the process. If you’re craving more peace in your business, start by taking a step back. You might just find that less screen time leads to more success.
Lisa Crow contributed to this article. She is a true crime junkie and lifestyle blogger based in Waco, Texas. Lisa is the Head of Content at Gigi’s Ramblings and Southern Bred True Crime Junkie. She spends her free time traveling when she can and making memories with her large family which consists of six children and fifteen grandchildren.