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Whew. The past few days have been rough. I’ve been knocked completely off my feet with something I still can’t quite name. Fever, body aches, and quite possibly the worst headache I’ve ever had in my life. I’ve spent most of my time in bed, and while I’m grateful I can technically work from bed, that doesn’t help much when your energy’s at zero and your head feels like it’s being crushed in a vice.
So, why am I writing this? Because I haven’t posted a blog in several days, and I don’t want to fall off the face of the digital earth. Sometimes, you just need to check in and remind yourself—and your audience—that life happens. But also? This is a hard lesson in the importance of batching content.
The Reality of Falling Behind
Here’s the truth: even before I got sick, I was already behind. I’ve been feeling off for a while and staying busy with other parts of my job. Between trying to keep up with responsibilities, work projects, and life in general, blogging just kept getting pushed to “tomorrow.”
That’s a no-no when you’re trying to build a presence online. One missed post becomes two, then a week goes by, and suddenly your traffic drops, your engagement slips, and the algorithm isn’t working in your favor anymore. Whether you’re a content creator, a blogger, or running a small business, consistency is everything. Without it, your audience doesn’t know when to expect you—or if they even should.
Why Batching Content Saves You
This is where batching comes in. I preach it all the time, and yet here I am, not practicing what I preach. I had no content prepared. Not a single pre-written post to pull out in case of emergency. And this was an emergency, just not the kind you expect.
Batching content means you sit down during your good days and knock out several pieces at once. Instead of writing one blog post a day or scrambling for a caption every morning, you block out time and create a backlog. Think of it like meal prepping—but for your business.
The Benefits Are Too Big to Ignore
When you batch your content, you free up mental space, save time, and create breathing room for when life throws you a curveball. Some of the biggest benefits include:
- Always having something ready to publish
- Reducing daily stress and decision fatigue
- Keeping your brand consistent and reliable
- Being able to take time off without disappearing
- Staying ahead of holidays, promotions, and busy seasons
Even if you don’t feel creative every single day, batching allows you to show up as if you do. Your audience doesn’t need to know you wrote that post two weeks ago while sipping lemon water and feeling fabulous. All they see is that you’re present and consistent.
Lessons Learned (the Hard Way)
Being sick and behind has taught me a couple things. First, I can’t afford to leave content creation to chance. Second, batching isn’t just a nice idea—it’s a non-negotiable. When you’re juggling work, life, and a million responsibilities, batching is your safety net.
I’m giving myself grace for this past week, but I’m also setting the intention to get back on track. That means carving out time to prep content, even if it’s just one or two extra posts each week. Because future me—the one who might be down with the flu, swamped with work, or taking a vacation—deserves that backup plan.
A Gentle Reminder for Fellow Creators
If you’ve been putting off batching because you feel like you don’t have the time, let this be your sign. You don’t have time not to. Life is unpredictable. Your business doesn’t have to be.
Now if you’ll excuse me, I’m going to try to get a little more rest. But at least now, I’ve got one fresh post scheduled—and a renewed commitment to practice what I preach.
Lisa Crow contributed to this article. She is a true crime junkie and lifestyle blogger based in Waco, Texas. Lisa is the Head of Content at Gigi’s Ramblings and Southern Bred Crime Junkie. She spends her free time traveling when she can and making memories with her large family which consists of six children and fifteen grandchildren.